Work — CamerDeals · ShayaShaya · NGDeals
A local building-materials marketplace, running under three country-native names — CamerDeals in Cameroon, ShayaShaya in South Africa, and NGDeals in Nigeria — all on the same OSIH platform and powered by Bwendi for location context.
Building anything in much of Africa means physically driving from yard to yard, asking who has cement, who has rebar, who has the right tile and at what price today. The cost is enormous and entirely invisible: hours lost, fuel burned, deals struck on incomplete information, and small builders consistently overpaying because they have no view of the street next door.
It is the same problem in Douala, Johannesburg, and Lagos — but each market has its own language, its own neighborhoods, its own definition of "near," and its own trust dynamics. A single global marketplace would be wrong for all of them.
Rather than ship one neutered product across three markets, we built a single underlying platform and run three country-native names on top of it. Each one looks and feels local because it is local — local domain, local copy, local framing — but every instance shares the same engine and the same location layer underneath.
The shared layer is Bwendi. It does the heavy lifting on what "near" actually means in any given city — typed anchors, hub stacks, metro context — so a search for "cement near me" in Pretoria, Yaoundé, or Abuja resolves to the right local reality without us hand-modeling each city.
This is the OSIH thesis in working form: build something that lasts (Bwendi), then build on top of it (the marketplaces and Equiterrain), then re-use that compound advantage to enter new countries at near-zero marginal cost. Each new deployment makes the next one cheaper and faster. The same anchor logic also powers consumer tools like Hungry But Not Stupid. That is the kind of work that keeps producing value long after the initial build — read more about how we build.